Making calls and setting up meetings at a trade show can be a bit strange, especially if you are making cold calls to other companies’ booths. Here are some tips on what you can do:
Talk to the Right People
It can be overwhelming to arrive at a trade show and see all of the vendors that are there. At some shows, there is no way you could visit every booth during the show.
Take some time to review the floorplan and choose some “must-visits” that you will talk to during the trade show. If you can, also make a list of “nice-to-visits” that you can stop at between stops or when you have talked to everyone you want to.
Have a Game Plan
Beyond planning who you will talk to, make sure they have something to remember you by. Whether it’s your sales deck or even just your business card, anything can help.
However, exhibitors often already have overfull luggage, so don’t go too crazy.
Of course, after the show you must follow up with any prospects or vendors you’ve found.
Don’t Get Super Pushy
Even if you have meetings set up beforehand, people are super busy at trade shows. They are trying to get their own outcomes from the show. Make sure you are respectful of others’ time and move on when you need to.