Search Engine Optimization (or SEO) is defined as: ” the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”
If your business has a website (and it should) you should do some search engine optimization on it. Why and How? Good question, let’s dive in.
SEO, in short, will help make your website appear higher in google searches. People who are searching around in areas related to your industry are actively seeking your services. In other words, they are your prospective clients.
As the old adage goes however, the best place to hide a web page is on the second page of Google. Because people never go there.
One of the main concepts of SEO is keywords. Keywords are what you think your customers will search when trying to find your business (and your competitors.) For instance, if I ran a taco stand some good keywords might be: Mexican Food, Tacos Near Me, etc. SEO is easy to pick up but difficult to master, fortunately, there are so many resources out there for you.